HealthMark employs a value pricing strategy based on the cost to client and client perceived value attributed to the services.  The pricing structure of HealthMark is basic and easy to understand.  The business charges a rate based on the duration of the training session.  This method of pricing is the norm for the industry.  HealthMark’s per session (1 hour duration) pricing structure breaks out into the following:

•	Initial  session - $65 per session
•	Subsequent individual  sessions $55 - per session
•	Two sessions per week $50 - per session
•	Three or more sessions per week $45 - per session
•	Any session that is not an hour in duration such as the 1.5 hour session will be priced at the pro-rata hourly charge.  For example a 1.5 hour session for a multiple session client would be 1.5 times $55 or $82.50.

Currently the price of HealthMark’s services based on an hourly comparison is towards the lower side of the upper range and represents a premium.  HealthMark feels that the higher price is reasonable and is a solid value for the client in light of the knowledge, training, skills, certification, and Fit-for-Life approach of its personal trainers.  This price point continues to position HealthMark between the high-end Dakota Team trainers and the more mainstream chain outfits like Galactic Gym.  Last year’s survey of all clients (existing and former) showed that 92% of clients believed that HealthMark’s price was an “Excellent Value.”

Client’s receive a bill with 30 day terms itemizing their sessions and amount due.  This billing method further enhances the professional image of HealthMark.  In addition, billing in this manner provides opportunities for further service promotion.